Deconstruting a persuasive ad

                               
  • Whose message is this? Who created or paid for it? Why?
  • Who is the "target audience?" What are the clues (words, images, sounds, etc.)?
  • What "tools of persuasions" are used?
  • What part of the story is not being told?
  • What group/s does this empower? What group/s does it disempower?
This poster is from the World Wildlife Fund and was created to gain support to help endangered animals specifically the tiger. It was released in India where the superstition of a tiger claw bringing good luck is common. This can information can be gathered from the words displayed on the poster.  The poster tries to create empathy for the Tigers and some logic to undermine the belief in the superstition.

The story not being told is if this superstition is part of the culture and whether there needs to be a debate on which is more important, preservation of animals or preservation of culture. There is also not exact statistics in how many tigers are being killed, of course that is understandable since it is most likley illegal poaching.

This poster empowers the Tigers and the supporters of saving them and other endagered species. This poster disempowers the group beleieving in this superstition.

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